Written by Jeffrey Dobkin – in his own fun, conversational style of writing.  Dobkin is an expert in the practice of direct marketing and direct mail.  

(Please note: The articles are FREE FREE FREE!  But… if you make a lot of money by reading them and following Jeffrey’s marketing strategy and techniques, it wouldn’t hurt to send him a couple of C-Notes…

Trade Show Mailers

So, you think you know a lot about trade shows?  You probably do.  But here’s a good look at trade shows – with fresh new typographical errors and misspellings you won’t find anywhere else.  Dobkin’s sense of humor shows up again in a “more helpful than not” new article.

The 23 Best Lines in Direct Marketing – A Favorite Article!

After 25 years in marketing, these are my favorite lines, and this is my favorite article of any I have ever written.  Hope you enjoy it too, and find these lines – that are old and dear friends – of great value.  

Getting Customers / Direct Mail

Here’s help for the entrepreneur or small business owner.  Article highlights creating successful direct mail campaigns and provides a good depth of specific  instruction.  Very helpful, and a little longer than most articles – over 4,000 words.

Determining Market Size

A Jeffrey Dobkin highly technical article on marketing – written in one of his few moments of sobriety.  And you thought Dobkin only wrote fun and entertaining stuff.  An advanced marketing article that demonstrates unique and different methods to assess exact market size in a single evening by using traditional marketing tools in new ways.  This unusual market assessment method is a unique marketing creation of Jeffrey Dobkin.  Copyright notice: as all the articles on this site, this article may not be reproduced without the express prior written consent of The Danielle Adams Publishing Company.  Yea – this goes for you: universities and colleges that photocopied this article and used it in your marketing-student class packages.

The Billion Dollar Word

Is there one word that is worth a billion dollars?  Yes.  Yes there is! And you can discover it in this article.  Along the way there’s some pretty funny shit that you might want to look at that will help build-up the suspense of finding the word.  Here Jeff rants about immigration, lawncare, the French Canadians, the English language, the gender of nouns, and preserving our measurement system.  It’s all the stuff that pisses Jeff off after he has a few margaritas. Join Jeff – have a couple of brewskis and take a few minutes off to read this fun article.

Better Response in Newspaper Ads

Discounts in purchasing ad space in newspapers can run as high as 80% – 90% off list. With these kinds of advertising space discounts it’s quite possible you can be profitable selling products directly from the newspaper and magazine pages.  Here’s how to get the newspaper discounts and magazine discounts by purchasing remnant space anywhere in the country with a single phone call!

This article also shows you exactly how to create an effective and profitable direct selling newspaper ad.

Figuring Profits on Direct Mail – Before Mailing

This is one of Jeff’s more incredible articles. You won’t find anything like this in any college course.  When you’re planning on using direct mail in your direct marketing campaign, you had better read this first!  Here’s how to figure out if your campaign has a chance to be successful BEFORE you mail it.

Thinking of Starting a Newsletter? Don’t.

Marketing with newsletters?  Hold on a minute!  In terms of time, trouble, and expense I’ve seen more waste go into a newsletter than any other form of direct mail. 90% of them are ineffective in achieving their objective.  Some are unreadable and even worse – just boring. Unfortunately, most are just plain terrible in every which way.  Here’s what you can do about correcting your newsletter into a great marketing piece.

What Works Best in Direct Mail

If you could only send one piece to a mailing list of prospects – besides a torn half of a $100 dollar bill asking them to call you for the other half – what would you send them to make them call you?  Herein lies the answer.  This is a pretty interesting fast-paced read.  A marketing article Jeff wrote while he was sober…  Just kidding.  He’s never sober…

How To Write Sales Letters

Remember those long boring books in school on how to do stuff you never thought you’d need to know how to do?  Here’s a marketing article like that on writing sales letters.  Of course, if you need the phone to ring from a mailing, this article could be invaluable.  The article is very specific, this is what you absolutely need to know when writing any sales letter.

When Plain White Paper Just Won’t Do

Specifying paper?  Need to know a little something about specifying paper?  This article will teach you in pretty good depth, and in just a short time, how to sound like a pro when you’re ordering paper.  And how to order it correctly, the first time.  It’s a great full course on specifying paper, all in a 15 minute read.  Written in Jeff Dobkin’s own satirical fun way.

Shopping for a Mailing List Online

Here’s a funny piece written when the Internet was young.  Humm – seems like just a few years ago…  The conclusion: it’s still easier to find a mailing list through traditional methods – by contacting the right mailing list houses.  Or ask someone you know.  Or call me – 610-642-1000.  Go ahead, I’ll wait…

Association Marketing

One way of finding some of the top players in an industry is to find the association that governs the industry.  Almost every industry has an association at the top.  Here’s an analysis of some of the top directories of associations. 

Post Cards

Post cards are fast and easy to create and mail.  They also have some unique traits that make them particularly effective:  they can be mailed at a low postal rate cost, they’re super cheap to print, and if you write and design them correctly, people will read them — they don’t have to open anything and they already have them in their hand.  Post cards can be an incredibly effective part of a direct mail campaign if you follow a few simple rules.  And here are the rules.

Post Cards II

Any you thought I ran out of things to say about post cards in my first article.  Humph. Here’s some more great tips on creating great post card campaigns.  Plenty  of other articles on post cards can be found on this site – just click around; and also plenty – yes plenty –  more postcard articles on our main website, JeffreyDobkin.com.  Thanks.